All You Need To Know About Cars

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Automobile manufacturers all over the world constantly maintain positive sale performances this year regardless of rising oil prices. Not even the horrible earthquake in Japan which happened earlier this year could slow down the pace of the automotive industry. People’s interest on this subject is very high. On the other hand, the industry is ever changing. Many car owners and enthusiasts feel the need to keep up with the latest automotive trends such as new car launches, events, car modification tips, technical guides and race reviews. There is where automotive news comes in.

Besides car aficionados, mechanics and workshop owners can also benefit from the latest automotive news. Vehicles and machines are constantly evolving. More recent models may have newer technologies and more sophisticated features or parts. As mechanics always deal with machines, they need to upgrade their knowledge from time to time, to keep up with the changing trends. They can get the latest updates from automotive news or from attending car exhibitions or motor shows.

Besides going to exhibitions, people can also get the latest information from automotive magazines. There are still many

A Short Introduction to Automotive and Car Dealership SEO


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Online success for automotive repair shops and car dealerships is realistically achieved through search engine optimization. If you own one or both businesses, it’s time to know how automotive and car dealership SEO strategies work.

Knowing SEO

Search engine optimization is a process used to gain higher rankings on major search engines. Companies providing the service often target first page rankings and top ten listings.

Basic strategies use keyword research, article creation, and back link building. Keyword research involves finding terms used to search online. These phrases are usually related to the service or product they want. Say, a web user wants to find a clothing store in New York. This user will likely type in those words when looking for listings. The keyword specialists working in SEO firms must anticipate these phrases and relate how these fit with their company’s clients. They can supply terms like ‘clothing shop in NY,’ ‘clothes store NYC,’ and so on.

Once they have a list of keywords, the next phase consists of writers and editors. Writers will use the keywords on articles, blogs or other content. They will observe word count along with keyword density (number of times

Automotive Business Industry Delivering Information With News Articles


images (9)If you go online and you will find hundreds of thousands of articles written on automobiles, and if you pick up nearly any newspaper you will find at least one article concerning the auto industry, or some new type of car that is going to be coming out next year. These are one type of automotive articles we find in the news, and in magazines, but if you are well versed and have a lot of experience in the automotive sector or haps you could write articles on the automotive business industry itself.

Indeed, over the years I have written over 550 articles on this subject, and of those nearly 200 are on the business side of the auto industry. These articles have been well received, and I would recommend that any article author that wishes to sell articles involving economics, the future, and the business of our automobile nation to consider the following things.

First, accuracy is the most important factor, so you must check sources. Just because you read a lot of articles in the newspaper, or page through magazines like Road and Track, or Car and Driver, or read

Basic Research Before Purchasing Your Next Vehicle


Everyone knows that they need to do research before purchasing their next vehicle. This is becoming a staple according to numerous reports. According to some of these studies shoppers are spending well above 10 hours of online research just to narrow their research down to the “finals”.

I have assisted many shoppers through this process and have heard the same phrase stated over and over. “Well where do I start”?

I personally recommend starting with three trust worthy sites.

The first place that I would recommend is the actual manufacturer’s website. Yes, I know, I know; they are biased. That is the point though. These websites are going to showcase and put their best foot forward. They spend a LOT of money to have these sites filled with content that showcases their product. They also do something else and that is have a team of legal persons evaluate these sales pages to insure that they are not illegal or misleading.

The fact that they are biased in their promotion is a good place to start. Let me tell you if there is a product that doesn’t look or sound all that impressive on the actual manufacturers site; well that may be a product to

Significance Of Latest Automotive Technology

The last few decades have seen the advent of technology in all the spheres of life. The automotive industry is no exception. The vehicles have changed tremendously over the past decade. Vehicle manufacturers are always on the look out for new innovations to win over the customer segment. But are these new additions beneficial for a driver? The main purpose of this article is to discuss the pros and cons of the latest automotive technology:

Safety- With respect to safety, the enhanced technology has only complicated matters. In the good old days, the vehicles were not known for their speed. With the improvement in technology, the speed of vehicles has increased. But it has also lead to large number of fatalities in accidents, though technologies like shock absorbers and racing suspensions have been added to the vehicles for making driving safer and easier. Seat belt safety which became popular in the 1980’s, has certainly reduced the number of accidents. Enhancing the strength of cars is another strategy which has been adopted by various automobile producing companies.

Power Steering- In terms of power steering, the cars have certainly improved. Now, you don’t require to use

Mezcal, Methanol, Moonshine and Myth

It’s hard to separate fact from fiction from fear-mongering, when trying to understand the relationship between the Mexican agave-based spirit mezcal, and methanol poisoning resulting in blindness or death as the worst case scenarios. The purely physical science treatises are in large part beyond my level of comprehension. At the other end of the spectrum one finds lay literature without references backing up claims and allegations regarding the likelihood of hangovers, headaches and the much more serious harmful effects; it’s all cloaked in words and phrases like “as little as,” “likely” and “probably.” And it ignores aspartame.


Is it appropriate to equate mezcal which has been produced essentially safely and without incident by families in the southern Mexico state of Oaxaca for generations, with American moonshine, with deaths due to deliberately adulterating a spirit for purely profit motive, with concoctions created by naive youth, or with reports from third world countries in which ignorance of safe spirit production results in imprudent means of production or the use of equipment which contaminates? It is suggested that the alarmists draw their data from such sources.

For the past 25 years I’ve been drinking mezcal sold at

Stainless Steel Industry Overview

The Indian steel industries have drastically developed and modernized, which now comprises of state-of-the-art steel mills. It has always strived for continuous development, up-gradation & modernization of older plants and generating higher energy efficiency levels.

Up from the eighth position in 2013, India is now the world’s third-largest producer of crude steel and is believed to become the 2nd largest producer by 2016. The growth in the Indian steel sector has been greatly driven by the domestic availability of raw materials and cost-effective labour. This growth in the steel sector has majorly contributed to India’s manufacturing output.

Steel production capacity of the country increased from 75 Mn Tonnes (MT)/Annum in 2010 to about 90.5 MT/Annum in 2015.

In the month of June 2015, India produced 7.4 MT of steel reporting the 3rd highest production level globally which was 0.8 per cent higher than the country’s steel production in the same month 2014.

The steel industry and its associated mining and metallurgy sectors have seen a great number of investments and developments in recent past.

According to the data released by Department of Industrial Policy and Promotion (DIPP), the Indian metallurgical industries attracted foreign direct investments (FDI) to the tune of US$ 8.7 billion, respectively, in

When To Have Your Wheel Bearings Repaired Or Replaced

One of the car elements that are highly prone to wear and tear are wheel bearings. Automotive experts always say that quick detection, repair, and replacement of bad bearings can immediately protect the proper working order of your vehicle and save you from more and costlier maintenance.

Detecting worn-out wheel bearings is not a difficult task. There are tell-tale signs that you should be on the look-out for so that you can have the necessary repair or replacement carried out immediately.

These signs include the following:

Noise coming from the wheel or tire area of the moving vehicle. This is the most common and easily identifiable sign that your automotive bearings are already worn-out. This noise is usually mistaken as engine noise. However, when you listen closely, you will likely hear some grinding or grating noise that gets louder as the vehicle accelerates. In general, wheel bearings are not known for wearing out that frequently. As such, this noise is typically suspected to be something else and the problem overlooked. A more careful check-up of your car done by your mechanic can help you pinpoint this problem easier.

Your car feels loose. Professional drivers

Travelling for the Holidays?

Do you have plans to travel this winter? If so, there are several things you should know to keep your family safe. This article will go over car safety tips and auto check recommendations to make sure your family’s vehicle is ready to handle anything Mother Nature delivers while you are traveling this winter.

Have Your Brakes Checked and Repaired Before Traveling

Before your family sets out on the road this winter, you need to have your vehicle’s brakes checked and corrected before you leave. Winter weather including snow, ice, and freezing conditions can make it hard to stop, even harder if your brakes are in bad shape. Unfortunately, if you notice your brakes are failing while you are traveling, you will have to take time out of your vacation to have the car repaired. To avoid being stranded or endangered by bad brakes, you should have your brakes checked by a certified automotive technician. If the technician recommends brake repair, it is important to have this service completed as soon as possible.

Tire and Wheel Service Helps Keep Your Car on the Road

There are many everyday occurrences that can

Automotive Advertising Agencies Use Technology Powered Social Media to Leverage Human Nature

After twenty five years as a General Manager and Auto Dealer Principal, followed by 10 years as the President of a national network of independent automotive advertising agencies, I am a self described car guy. However, my definition of my chosen career and professional identity has been irrevocably altered by technology that has created a paradigm shift in the powers that govern the retail auto industry on many levels. Fortunately, the changes have all been for the best for those who embrace them to improve on what was, and with the vision of what could/ should be if technology is allowed to integrate old school wisdom with new world opportunities.

I first recognized the impact that technology was having on the retail auto industry when I started using computer driven processes and specialized software applications to enhance internal communications at my auto dealership. Efficiencies made possible by advanced DMS computer hardware supported by applications that allowed real time management of our P&L coupled with CRM applications, Inventory Management Systems and specialized tools that integrated processes across all departments to maximize my R.O.I. on many levels suggested the role that technology would have on future operations.


Automotive Industry News Provides Service Staff With Informative Articles

Automotive industry news publications are directed at individuals within the industry. These publications are an informative and authoritative circular that provides a variety of information about the auto industry to its readers. The largest demographic of readers of these publications tend to be individuals who work in the auto industry.

Automotive service specialists tend to read this publication so they may be able to be kept up to date on industry related information. It is popular for car dealers to read this industry publication and require their service managers and other staff members to read it as well. They may also post articles that pertain to their manufacturer in the employee conference area so all staff sees the pertinent information.

These publications tend to hire writers who have a background in the auto industry and who are also proficient writers. There are some authors of these publications who have backgrounds as service department managers. Their involvement in the industry provides them with an ability to relate to their readers and provide information in a manner that provides the material the service staff is looking for.

While the tradition has been for printed

Why Risk Poor Precision Metal Stamping Quality?

Precision metal stampings are a critical component of so many products. Automotive components, medical devices, electronic parts – all contain metal stampings. For the part or the device to function properly, the stamping needs to be free of defects and of perfect quality.

We continue our metal stamping quality article series with a discussion on APQP.

Automotive industry refuses to take chances with precision metal stamping quality.

Poor quality is not an option with the automotive industry. That’s why the ‘Big Three’ (Ford, GM, and Chrysler) created Advanced Product Quality Planning, better known as APQP.

So what is APQP? Technically, “it’s a guide in the development process and also a standard way to share results between suppliers and automotive companies.” More simply put, it’s a way of making sure the automotive companies are involved in every step of the development and launch process with their suppliers – to ensure nothing goes wrong. Why? Ultimately, to ensure the ‘Big Three’s’ customers are satisfied with their automobiles.

APQP is typically deployed in 5 concurrent and collaborative phases:

  • Plan and Define Program
  • Product Design and Development
  • Process Design and Development
  • Product and Process Validation
  • Launch, Feedback,

Automotive Direct Mail Marketing A Proven Approach to Marketing

Automotive direct mail is one of the most commonly read types of direct mail. In fact, an article by DM News cites a survey showing that 73% of car buyers respond to direct mail.

Why do so many auto dealers and manufactures use direct mail marketing?

1. Direct Mail is Cost-Effective

Automotive direct mail campaigns can be shaped around any marketing budget. Direct mail can be as simple as a 4″ x 6″ postcard, or as complex as multi-part letter kit. The smart automotive marketer can use the more affordable pieces for lead generation, while reserving the more expensive pieces for current or past customers.

Automotive direct mail is also cost-effective due to volume factors. Most direct mail companies offer price breaks with increased volume. Under such a system, the more you mail the more you save. Automotive direct mail volumes can be easily scaled up or down to coincide with budget cycles or limitations.

Then there’s the ROI factor:

When used effectively, direct mail marketing can yield a favorable ROI. It has for decades, and it will for many more years. Sure, direct mail strategies have changed with advances in technology,

Snake Oil Vs Oil Additive Engine Automotive Friction Problem


1. Engine Automotive Oil Additives or “Snake Oil”? Oil additives have failed to deliver for years.

In August 1992, a brilliantly written article exposed the repeated failures in the claims of the oil additive (engine automotive and trucking) industry. The article was entitled Snake Oil – Is That Additive Really A Negative? It was written by Fred Rau and was originally printed in Road Rider magazine, now Motorcycle Consumer News. That expose provided the basis for what we in the industry knew: oil additives are a means of lifting money from the wallets of uninformed consumers.

Many in the engine automotive industry were already skeptics. We’ve heard all the promises of friction reduction, longer lasting engines, and fuel savings. Repeatedly, such want to be solutions failed to live up to the hype. With over thirty years in the field, I was a full blown skeptic with dozens of oil additives’ experience under my belt.

However, an experienced entrepreneur in the field of “toll blending” for heavy duty industrial solutions drew on his expertise to create an environmentally safe, friction reducing, motor oil additive, solving the one problem oil additives failed to overcome.

Now, if the problem is truly solved, the benefits are obvious:

What to Look For in a Good Automotive Blog?

When reading an automotive blog, there are many things that people like to see. Some of which are obvious and others are not. Here we will list some of the things to help you realise when you are reading a good blog.

One thing to look for in a good blog is great information. In anything you read it is usually necessary to many that you learn something. People do not want to read an article completely filled with irrelevant information. In every blog the writer’s opinion should be stated to an extent. You want to read the perfect combination of educational information and opinionated information. If it is filled with vague opinions, then the consumer is likely to quit reading half way through the blog.

The information you read in a blog also needs to be upbeat. Nobody wants to read a blog that is boring. Again, the consumer is likely to stop reading when this happens. You want to make sure the article your reading is fun and easy to read. You do not want to put a whole lot of hard to read words in because it cuts the number of readers down

Textiles Applications in Automotive Industry

With the rising level of automobile production and its corresponding worldwide stocks based on the rapid industrialisation in Asia, Africa and Latin America plus the rising demand in Eastern Europe, the proportion of textiles in a motor car is increasing in response to more stringent comfort and safety needs in industrialised countries like the USA, Japan and Western Europe.

Automobile textiles, which are non apparel textiles, are widely used in vehicles like cars, trains, buses, aircraft and marine vehicles. Hence, the term automobile textile means all type of textile components e.g. fibers, filaments, yarns and the fabric used in automobiles.

Nearly two third of the automobile textiles are for interior trim, i.e. seat cover, carpets and roof and door liners. The rest is utilized to reinforce tyres, hoses, safety belts, air bags, etc.

It is projected that nearly 45 square meters of textile material is utilized in a car for interior trim (seating area, headlines, side panel, carpet and trunk). According to a survey, the percentage of textile in a motor car amounts to 2 per cent of the overall weight of a car. Apart from this, visible textile components, eliminating hidden components

Category Fulfillment On Online Article Submission Sites


For the past 20 months I have been writing articles and placing them online on one of the top online article submission websites on the Internet and it has been brought to my attention recently that I have become the top most prolific author in several of the Major Categories such as; All the Automotive and Business Categories.

These include such sub-categories as; Management, Sales, Marketing, Outsourcing, Public Relations, Fundraising, Employment, Small Business, etc. For Auto sub-categories they include; ATVs, Trucks, Cars, Car Electronics, Motorcycles, etc.

Now then wouldn’t it make sense to make these into eBooks, of course it might take a while with 500 automotive articles and 2,000 Business articles. Currently my average article word count is about 300 words and so ever 100 articles could be a 30,000 word book. But business books are often only 120 pages with graphics and charts so that means about 20,000 words or so. Meaning there is now enough material to write; 30 Business eBooks.

So, this brings me to my next point and it is a question for you. Yes, you the reader and probably a fellow online article writer? How many articles have you written on a subject and how soon

How to Write Informational Articles Automotive Start Up Businesses Online


Before I became an online writer, interestingly enough, I was in the automotive sector. I was a franchisor of mobile carwash, mobile oil change, and fleet truck washing units. Today, I’ve written thousands of articles on this topic, and I’ve learned quite a bit along the way. I’ve certainly learned what not to write, and I’ve inadvertently learned how best to approach this topic. It is a very important subject, as cars are part of our way of life. Now then, I’d like to discuss this with you for a few moments if you have the time.

Perhaps you are also an online article writer, or maybe you’ve written some magazine articles, and you’d like to break into the automotive sector because you know there’s a lot of interest there, or perhaps you’d like to write about automotive startup businesses, because you know America needs jobs, America loves automobiles, and it might be a good place for some of these unemployed folks to go and hang their hat.

The first thing I’d advise if you’re talking about any type of start-up business, and especially businesses in the automotive sector is that it is hard work and you need to impress upon your

The Article Submission Process

I was recently asked by a fellow freelance writer how best to submit articles to the various directories, particularly when some articles have links within the body of the article and the author writes on various subjects. He emphasized in his note to me how the process of submitting can take so long.

Well, to get right to the point: submitting articles isn’t a snap task. It does take time and most article directories today do not allow links within the body of the article. So, if you have articles to submit, any links within the body must be deactivated and/or moved to the resource box [and limited to no more than 3 different links at that].

Going further, I advised the writer to be selective about which directories he selected [better to use those with a strong track record first] and to be careful which category he chooses to place articles under. As it is, many directories use different terminology for the same topics. For example, I writer scads of automotive articles. With some article directories there are automobile sections, others call it “Vehicles” another one uses the term “Transport” while one directory lists its

How to Write Automotive Articles For the General Public

If you are involved in the automotive industry, then perhaps you have been laid-off. You have a lot of knowledge in this sector and it doesn’t make sense for you to find a totally new career to get a job in, rather you need to use your skills and knowledge within the industry. Have you ever considered using your knowledge to write an e-book, or a newspaper column?

Maybe you have already found yourself writing articles for the general public on various aspects of the industry such as;

  • The Economic Condition of the Industry
  • The Future of Hybrid Cars
  • Cash for Clunkers
  • Chinese Tire Tariffs
  • Smart Car Imports
  • Close Dealerships from General Motors and Chrysler
  • How to Do Your Own Maintenance
  • Sports Car Performance

These are all hot topics in the automotive industry, and if you write decent articles you can even sell them. There are lots of magazines that feature automotive articles, and they are quite popular on the Internet. In fact, they get more traffic than almost any other type of article, especially in years when the industry is selling 17 million cars in the United States.

If you are engaged in writing articles of this nature, you need